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Redmi K40 series launched globally as POCO phone

Redmi K40 series launched globally as POCO phone
Photo Credit: Xiaomi

Redmi K40 is planning to launch globally and as a Poco phone. It is according to the reports that are being found on the certified website. The K40 series by Redmi was unveiled in China on the 25th of February, 2021. It includes the Redmi K40 vanilla, Pro+, Pro. According to the recent report, the company has decided not to launch Redmi K40 as the Redmi phone in various regions. This is just because the phone having the model number that is being associated with the same is a part of the listing on the certified site with the branding of Poco. This is not the first time when Xiaomi decided to rebrand one of its Redmi phones as the Poco phone. 

According to the listing on IMDA or popularly known as Infocom Media Development Authority, certain model numbers of the Redmi phones will be launched under the brand Poco. This gives a clear idea that the phones could launch outside China as the Poco phone. When this phone was launched outside China, the country decided not to share its details on the international platform and also on the international availability. 

According to the recent reports by IMDA, the Poco phone will have the model number as M2012K11AG will have the feature of 5G connectivity, Wi-Fi, Bluetooth. In case the phone is rebranded as Redmi K40, the specifications of the phone are much clearer. 


The Redmi K40 that is being recently launched has the ability to run on Android 11 along with MIUI 12 on the top. This phone has display of 6.67 inch full HD+ 1,080*2,400 pixels) along with the refresh rate of 120 Hz. It also has a touch sampling rate of 360Hz and peak brightness of 1,300 units. The octa-core Qualcomm Snapdragon of 870 SoC helps to power the phone with up to RAM of 12GB and storage of 256GB. 

When photos and videos are concerned, the K40 series of Redmi features the 48-megapixel primary sensor along with the secondary sensor of 8-megapixel with the lens of an ultra-wide angle. The phone also has a tertiary sensor of 5-megapixel along with the macro lens. On the front of the phone you will also get a sensor for video chats and selfies of 20-megapixel 

The connectivity options of this phone includes are the 4G LTE, 5G, Bluetooth v5.1, Wi-Fi 6, GPS/A-GPS, Infrared (IR), NFC along with USB Type-C port. You will also find a fingerprint display in the in-display as well. The phone is backed by the 4,520 mAh battery that has a fast support of the charging with 33W. 

Redmi K40 more series

The Redmi series has the Redmi K40, Redmi K40 Pro and also the Redmi K40 Pro+. All these are being launched at the recent event that took place on this Thursday that is 2th of February, 2021 in China. They are considered as the latest smart phones that are launched in the Redmi K series. The Redmi K40 Pro and also the Redmi K40 Pro+ have the top-of-the-line 888SoC of the Qualcomm Snapdragon. All the three phones that have been launched in China offer triple rear cameras, gradient back design along with hole-punch display design. All of the three phones also feature a display of 120Hz AMOLED along with the stereo speakers with the support of Dolby Atmos. 

Xiaomi also launched three of its new products alongside the three Redmi Phones at the same event in China. The three new products include RedmiBook Pro 14, RedmiBook Pro 15 and Redmi AirDots 3 ear buds. 


The price of the Redmi K40 is set at CNY 1,999 which is roughly Rs. 22,500. This price is for the base 6GB RAM along with 128 GB storage. On the other hand, the price of the model with 8GB RAM along with 128GB storage model is CNY 2,199 which is roughly Rs. 24,700. The price of the model with 8GB RAM along with 256GB option for the storage is CNY 2,499 that comes to Rs. 28,000. The top end model comes at CNY 2,699 which is roughly Rs. 30,400 for 12GB RAM and storage of 256GB. The available colors of the phone are icy white, glossy black and dreamland. 

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