The Iphone 12 pro or 12 pro max’s high priced profile has not distracted its buyers from not buying. The iPhone 12 mini was expected to become a new addition to the Apple family, which could have served as the new attraction for first-time apple users. But unpredictably enough, the responses were instead the opposite. The iPhone 12 mini did not turn out to be a substitution to the iPhone 12 pro or 12 pro max models.
It seems that the buyers have a keen eye for the features rather than the reasonable price of the iPhone 12 mini. The iPhone 12 Pro features are much more user friendly and have a wide diversity compared to iPhone 12 mini. The cost seems to have a secondary effect on the consumers when the features alone can attract maximum users.
Reason for poor selling performance
The covid environment has degraded the sale of the iPhone 12 mini where the U.S. and the Europe market were targeted mainly as per DigiTimes’s news. Pentagon has experienced an enormous loss in the process, the company which is entrusted with making most iPhone 12 mini models. The report also stated that the pandemic had destroyed the overall smartphone sale of the U.S. and Europe, let alone the iPhone 12 mini sale. It is also reported that the demand for iPhone 12 models as compared to iPhone 12 mini is high in the eastern markets like that of China. Their need for large-screen devices is well-identified as they choose iPhone 12 models, which is blessed with a widescreen irrespective of its high cost.
The high demand and sale of iPhone 12 pro asked the company to level up iPhone 12 models’ production and cease or decrease the effort of producing iPhone 12 mini for the first quarter of 2021 to satisfy the Apple users. Though the features of the iPhone 12 mini lacks in comparison to the iPhone 12 pro nevertheless, it is a well-to-do Apple smartphone with a reasonable price, which carries a 5.4 inch super retina XDR display and is powered by the A14 Bionic chip.
The dual camera feature with 12mp ultra-wide and wide camera and a real depth front camera of 12 mp in India, The republic day Amazon sale is offering iPhone 12 mini at just Rs 59,990 along with the benefits of the exchange offer and bank discount.
Therefore, before investing the money in Apple products, we must go through the reviews. Nowadays, the users are not concerned about the affordability of the product but also about the new features iiit serves. The features of iPhone 12 max and iPhone max pro are attracting users much more worldwide. Though the iPhone 12 mini’s target was for first time users, even the first time users are finding the IPhone 12 pro and iPhone pro max to be more convenient.